One of the biggest struggle for Bloggers is how to drive traffic to their blog. In this article, I’ll tell you an important secret. You will learn how to drive traffic to your blog using Pinterest. In this context, we’ll focus on using Pinterest business account for your blog traffic.
Setting up a blog is easy. You can set up a WordPress or Blogger blog in under 30 minutes. But the real challenge comes after that – how to drive traffic to your blog. SEO or Search Engine Optimization is no doubt the best way to drive free traffic to your blog. But the complexity of SEO is such that no one is a real expert on the subject.
How to Drive Traffic to Your Blog Using Pinterest?
- Create a Business Pinterest Account and Complete the basic Profile
- Claim your Websites and Social Media Accounts
- Pin High Quality, Optimum Resolution Pins
- Add Pins regularly and consistently
- Don’t Spam with Duplicate & Bulk Pinning
These steps, if followed properly, will ensure that you get a decent amount of traffic to your blog from Pinterest in a short time.
If you’re not good with SEO, that’s fine and you can still be a successful blogger. Turns out Google is not the only source you can drive traffic to your blog. Let me tell you how many bloggers have been using Pinterest to drive traffic to their blog for free.
1. Create a Business Pinterest Account and Complete the basic Profile
Creating Pinterest account is free. Create a Pinterest Business account for your blog or website. Finish setting up the Bio, Boards and claim your website and other social media account if available.
Note: You can create both Personal and Business account for free. Or you can convert your personal account to Business account. The reason behind is that with Business account, you can track its analytics and see your best performing pins. This is not possible in personal accounts.
2. Claim your Websites and Social Media Accounts
Once you finish setting up your brand new Pinterest account, you can claim your website and other social media accounts. Claiming website is the next most important step. in order to do this, go to “Edit Info” and click “Claim”. Fill in your website url and verify with either HTML tag or file download.
Claiming other social media accounts are optional as they will not drive traffic to your blog. But it still looks more professional and established.
3. Pin High Quality, Optimum Resolution Pins
We’ve already covered tips to create the best pins for optimum results. You must follow the guidelines there as it’ll be very helpful for both your Pinterest account as well as your blog. Try to include unique and meaningful high quality images on your blog posts. Infographics works really great if it’s more of a research or analysis content. Even quotes in the background of images also works well.
A vertical format always works better than horizontal or landscape oriented ones.
4. Add Pins regularly and consistently
Consistency is the key with Pinterest. You must be patient in your effort to make sure you pin regularly. Most importantly, be patient to wait out for your pins to deliver traffic to your blog. By experience, my pins start receiving organic impression in about 3 weeks. It does not happen overnight . So you must be patient. However, you can promote your pins to drive in traffic and increase its impression faster.
5. Don’t Spam with Duplicate & Bulk Pinning
Here’s a word of caution: do not bulk pin from your blog posts for whatever reason. You risk the chance of getting your account disabled or your url blocked. This is applicable especially when the images you pin are not unique. I’ve come across many bloggers who complained about getting their Pinterest account disabled thereby loosing 80-90% of their traffic. So pin 2-3 pins at a time. You can always add more later on.
How Does Pins Give me Website Traffic?
When your pins show up on other people’s feed, they may re-pin (also called save) it to their boards. Clicking the pins will direct them to your blog. Since majority of Pinterest users are from US, Canada or UK, Pinterest traffic are mostly from Tier-I countries which means maximum RPM for your revenue.
It’s every blogger’s dream and ultimate aim to get free real human traffic from Tier-I countries. I hope you’re one of those bloggers. So in this way, if you follow the above tips and have enough patience to wait out for 3 weeks to a month, you’ll definitely see results.
See how your Pinterest analytics graph will look like once you follow these tips. I could achieve this in a month. You sure can do this.